The Manager, Paid Social Media is responsible for developing and optimizing strategic social media campaigns to drive consumer engagement and business growth. This role involves overseeing multiple projects, managing a team, collaborating with clients and agencies, and staying current with social media trends and technologies. Additionally, the manager contributes to new business development, client education, and cultivating a high-performing paid social marketing team.
The Manager, Paid Social Media will be responsible for various social marketing activities, including strategic campaign development, optimization, and performance analysis for our clients that drive consumer engagement. The Manager, Paid Social Media will have superior analytical, organizational and time management skills as they will be expected to be able to work on multiple projects at the same time. They must display a service-oriented, positive attitude for clients and colleagues, coupled with an appreciation of business realities.
This position will develop winning social media strategies that activate consumers and encourage repeated site visits utilizing current and emerging social media practices. Additionally, this role will be involved with other Rise channel teams when required.
KEY RESPONSIBILITIES
JOB REQUIREMENTS
Education: Bachelor’s degree from a four-year college or university
Experience:
Knowledge, Skills & Abilities:
Employees can be expected to be paid an annualized salary range of $76,000.00-$95,000.00, based on variations in knowledge, skills, experience and market conditions.
paid social media, social media marketing, campaign optimization, client management, digital strategy, team leadership, new business development, social media platforms, performance analysis, media buying
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