Job Description

SEO Specialist

We’re seeking a results-driven SEO Specialist to join our marketing team and help increase organic website traffic, improve search engine rankings, and drive qualified leads for our industrial automation solutions. As a key member of our marketing team, you’ll drive technical SEO, on-page optimization, and keyword-driven content development to elevate maplesystems.com in search engine results.

Salary and Benefits:

At Maple Systems we invest in our people. When you join our team, you’ll receive:

• Competitive Salary – $27.00 - $40.00 hourly, based on experience.
• Comprehensive Healthcare – 100% employer-paid medical, dental, and vision insurance.
• Employee Ownership – Be a part of something bigger as an employee-owner.
• Retirement Savings – 401(k) plan with company match to secure your future.
• Work-Life Balance – Paid sick leave and vacation that accrues immediately.

Join a team that values your well-being, supports your growth, and celebrates shared success!

You will play a central role in enhancing our visibility across Google and other search engines through keyword research, technical audits, content gap analysis, and ranking factor improvements. The ideal candidate brings not only a deep understanding of traditional SEO best practices but also has an eye toward how AI and evolving search technologies are reshaping search behavior and content strategy. If you're a savvy digital marketer with a passion for SEO, data-driven growth, and agile thinking — we want to hear from you.

Responsibilities

• Develop and implement SEO strategies that drive organic growth and improve domain authority
• Perform regular technical SEO audits to optimize crawlability, indexing, mobile usability, site speed, and Core Web Vitals
• Conduct detailed keyword research, competitor analysis, and content audits to identify ranking opportunities
• Collaborate with in-house content creators to develop high-performing SEO content, blog articles, videos, and landing pages aligned with user intent and search opportunities
• Monitor and optimize on-page SEO elements (title tags, meta descriptions, headers, schema markup, internal linking)
• Support and improve content strategy using analytics to guide decisions on content gaps, topic clusters, and pillar content
• Leverage SEO tools such as Google Search Console, SEMrush, and GA4 to monitor performance, track KPIs, and identify technical issues
• Work closely with sales and technical resource teams to uncover customer needs, pain points, and industry trends to align content with
• Report regularly on SEO performance metrics, including keyword rankings, organic sessions, backlinks, and conversion rates
• Assist in optimizing PPC landing pages, email campaigns for improved conversion and SEO value
• Stay up to date with algorithm changes, emerging SEO trends, and industry updates

Qualifications

• 4+ years of experience in SEO – from tactical execution to strategy
• Strong understanding of search engine algorithms, ranking factors, and Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles
• Ability to manage both technical and content-driven SEO efforts
• Solid grasp of HTML/CSS basics, structured data, and website architecture as it relates to SEO
• Experience working with cross-functional teams including sales, developers, and marketing
• Detail-oriented with a data-first mindset
• Knowledge of industrial automation is a bonus

Qualities You’ll Need to be Successful

• An appreciation for how to communicate constructively with people from non-technical backgrounds
• Desire to make projects awesome, regardless of your contribution
• Ability to express your ideas constructively within a collaborative team framework
• Coachable and willing to learn and willing to teach

Job Type: Full-time
Expected hours: 40 per week on site
Schedule: Monday to Friday
Ability to Commute: Everett, WA 98204 (Required)

Compensation details: 27-40 Hourly Wage

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