Job Description

The Community Outreach and Marketing Specialist works with the Director of Strategic Initiatives, Assistant Director of Community Partnerships and other Lepage Center staff and key stakeholders to create innovative programs that support local businesses in the community. This role will inform these programmatic decisions based on both quantitative and qualitative data analysis from the entrepreneurial community. The Specialist is responsible for survey creation and creating an outreach strategy that effectively communicates our programs and initiatives to a variety of stakeholder groups such as students, community partners, entrepreneurs, and investors resulting in increased engagement. This role manages all Lepage Center social media accounts, maintains the visual identity of the center, and analyzes the performance of our marketing efforts, identifying new opportunities, and implementing plans for improvement. • Demonstrated passion for entrepreneurship and small businesses.
• Experience with survey creation and data collection, both quantitative and qualitative.

• Experience with data analysis and trend identification through analysis of multiple years of longitudinal data.

• Experience with entrepreneurship indirectly in an economic development organization, an entrepreneur support organization, or a university setting, or directly by working at a small business or new venture.

• Ability to develop mutually beneficial partnerships with key stakeholders and creative solutions to effectively engage students, alumni, benefactors, and the entrepreneurial community to inspire commitment and support of the Center's mission and objectives.

• Ability to conceptualize and implement social media strategy by creating a calendar of opportunities, managing paid advertising, and pursuing other efforts resulting in increased adoption and awareness of the activities of the center, new ventures and innovations developed by Freeman and Tulane students, and entrepreneurship-related research by faculty at Freeman and across Tulane.

• Proven track record of increasing engagement on social media.


• Appreciation and knowledge of entrepreneurs, small businesses, and entrepreneurial ecosystems.

• Excellent interpersonal skills with demonstrated ability to work effectively in a collaborative manner.

• Excellent verbal and written communication skills.

• Proficient computer skills and excellent working knowledge of software packages and applications applicable to the responsibilities of the position.
• MBA or similar graduate degree in marketing/communications with 1 year of experience in marketing or working with entrepreneurs and/or small businesses
OR

• Bachelor's Degree in marketing and at least 3 years' experience in marketing or working with entrepreneurs and/or small businesses.

• MBA or graduate degree in marketing / communications
• Communications experience within a university or college setting, for a marketing agency, or in with entrepreneurial organizations or businesses

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